The Internet is so consumed by SEO or Search Engine Optimization information that it can be quite confusing. Google’s continued updates make it harder and harder for local businesses to get recognition. Google AdWords, Google’s pay-per-click advertising service, when it comes to most terms is far out of the budget of most businesses.
Small businesses must understand that Google is user-focused. While some claim that Google beats up the little guy, this is far from true. Google just wants to provide relevant content to the user. This is where the benefits of SEO come in. There are many people who claim to be experts in offering services for small businesses. They charge exorbitant prices for services like link building and article writing, which can be easily automated. They create low quality links Google may index, but dump a couple months later. In reality, these “black h–” SEO techniques actually hurt the small businesses’ websites by making their page ranks worse off than before.
The biggest issue with the SEO industry is the belief that SEO is a one-time service. This cannot be farther from the truth. Because Google ignores links more than three months old, SEO becomes an ongoing process. Still, SEO freelancers believe they can make up for this by creating links through automation and vastly increasing the number of links produced. As stated earlier, this strategy will only end up hurting the small business owner’s site in the long run.
“So, what is the answer?” you may ask. In order to utilize SEO to its fullest potential and achieve rank naturally you must continue to create high-quality links over a period of time. This becomes an economically challenging problem for small businesses that only want local SEO services. SEO companies may provide some results, but their overall costs are incredibly expensive and results may not be delivered due to heavy caseloads and lack of accountability. You need a face you can trust running your campaigns and making sure quality links are constantly added and are on Google’s radar.
This is where mid-level SEO specialists come in. These mid-level SEO specialists may have worked for an SEO company or continue to do so, but realize they can better benefit a smaller number of clients. They know all the industry secrets and understand Google’s local search algorithms. They may act simply as consultants or actually perform the services needed to get small businesses ranked higher. Their names and reputations are on the line, making them more accountable, and they promote your business nonstop providing you with quality links needed to outrank your competition. The services they provide may include creating optimized articles and back linking to them, utilizing Web 2.0 properties, and posting relevant content to social media accounts.
Mid-level SEOs offer premium services. The price range of these services is above that of the usual SEO one may find on Freelancer or Elance, but still a great percentage below the total cost of Google AdWords. The higher price range is attributed to the nature of SEO. In order to maximize the benefit of their services to their clients, they buy domain properties that get small businesses ranked faster than usual, over the long run. SEO is a lengthy process requiring three to four months of work before the SEO specialist himself makes profit. Due to this fact, many SEOs may require a six-month commitment so they can recoup cost of services already rendered if you decide to cancel after three months or so. A tactic used by SEO specialists to obtain clients is to have a profile registered on Freelancer or Guru. These profiles may not list many completed jobs because these freelance sites do not release payment to the SEO until the job is complete. Much like a contractor, being paid after services have been rendered is disadvantageous for the SEO specialists because they need funds upfront to make purchases of “materials” such as domains and links on prominent blogs.
I hope this article helped you in your consideration of your SEO needs. Search engine optimization is an ever-evolving business. Google is approaching another update soon, which will again cause those with cheaper linking practices more problems with getting their sites ranked. Despite this, SEO is a viable and worthy tool for your business. As with all other services, you truly get what you pay for when it comes to SEO.
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